Wheels of parmisan
Credits: Italy Now

In Parma, a wheel of cheese doubles as currency

PARMA — Break open a wheel of Parmigiano Reggiano and tiny crystals crunch before a wave of umami. This summer a pop art campaign invites visitors into the dairies behind that intensity, celebrating a cheese so trusted banks lend against it.

If you liked this story, sign up for the Italy Now newsletter to receive a handpicked selection of features, videos, and can’t-miss news delivered to your inbox once a week.

Recent news

This section is for the ads. Your ads will appear here 

The recommended size for the right sidebar banner is 300 × 250 px. You can also use 300 × 600 px if you want a larger banner.

Related news

Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles