Italian households’ culture spend jumps 15% in 2025
Italian households now spend 108 euro a month on culture, the highest figure since the pandemic, say Confcommercio and SWG.
Italian households now spend 108 euro a month on culture, the highest figure since the pandemic, say Confcommercio and SWG.
500 drones transformed Capri on August 10, choreographed to honour Peppino di Capri, blending technology into a luminous tribute.
Once held by Monaco’s Grimaldi princes, Gerace is spending 20 million euro to grow without the crowds in Italy’s famous towns.
A new pop art campaign opens Parmigiano Reggiano dairies to visitors, celebrating a cheese Italian banks accept as collateral.
Genealogy platform MyHeritage says Italians are travelling to find their own roots, reversing a flow Italy has courted for decades.
The Hermitage is rebuilding shepherds’ huts on a Matterhorn reserve that stays open, free and unbooked, until end of August.
A psychologist asks whether DNA kits really send travellers to ancestral villages, or simply sell consumers a feeling of belonging.
High above Bormio, restored trenches and military villages of the First World War open to summer hikers with guided treks.
A gastronomic refuge openening at the foot of Monte Rosa this month is seen by a travel expert as a wider answer to overtourism.
The Colosseum reopens its arena floor and underground chambers after dark from this month to groups of just 25, twice weekly.
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